Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we see examples of corporate logos ...

A new study from Samuele Marcora's group, published in Frontiers in Human Neuroscience, shows that subliminal messages -- happy or sad faces, "action" or "inaction" words -- can affect how long you ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...