One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...
When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...
Strolling down the Safeway wine aisle is a lot like touring an art gallery -- there are bold abstracts, classic still lifes, pastoral landscapes. Some wine labels are more than packaging -- they're ...
Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
Wine snobs are being urged to look past their prejudices against 'critter wines' - bottles featuring cute animal images on the label. A deep dive into the world of wine with animal mascots by the Wall ...
While the words "antique" and "wine" are rarely seen side by side, the category of wine collecting is one of the few collectible areas attracting the attention of millennials. With their taste for ...
The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...
Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...
Both companies are based in Southwold, and Adnams and Spring worked together to create bespoke hand-drawn illustrations to incorporate into the wine labels. Two of the designs are for new lower ...
GENEVA, NY — And the winner is ... Second-year Finger Lakes Community College students in the viticulture and wine technology program selected a wine label designed by Alexis Ecker, a graphic design ...