Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

This article is Sponsored Content by Uliana Talalaevskaia | Expert in Brand Protection. You type a brand name into Google. The first result is, unsurprisingly, the brand itself. Yet, right above or ...

This summer has been littered with stories about algorithms gone awry. For one example, a recent study found evidence Facebook's ad platform may discriminate against certain demographic groups. The ...

True North Social, a Los Angeles-based digital marketing agency, has completed an analysis of recent changes in Facebook ad targeting capabilities and their impact on campaign performance across ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...