Many B2B buyers choose a vendor before sales contact. Learn why demand generation comes too late and how preference marketing ...

As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning ...

E-commerce expert Bharat Sharma tells EPI editor Douglas Blakey that the majority of existing B2B online commerce is broken and how the purpose-built Apex B2B platform addresses merchants’ pain points ...

Discover 8 key lessons from B2BMX 2026, including AI-driven innovation, and personalization at scale to elevate your B2B ...

Technology can earn confidence, but only people earn trust. Performance might win the first deal — relationships win the next ten. In a remote-first world, B2B leaders can’t rely on proximity to build ...

Struggling to navigate the complexities of B2B tech marketing? Download our expert guide – Marketing B2B Technology: 6 Tips for Overcoming Common Challenges – to unlock actionable insights from ...

W PR, one of the largest independently owned PR firms in the U.S., today announced the launch of its enhanced suite of public ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

We are being sold a dream of autonomous orchestration in martech today. The promise is seductive: deploy a fleet of persona-driven AI agents, feed them your ideal customer profile, and watch as they ...

The line between B2B and B2C has never been blurrier. B2B buyers expect the same level of relevance, responsiveness, and personalization in a B2B setting as they do when shopping for a new pair of ...

The past two years on social media have been a whirlwind for B2B marketers as they change strategies to keep up with different developments. A new generation of Gen Z B2B buyers is also here, who ...