Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

It can take two-dimensional images and bring them to what appears to be three-dimensional life.

BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

A few weeks back, executives of a U.K. company called Zappar came to my office to show me their augmented reality technology. I have been looking into augmented reality for over a decade and have only ...

A new holographic theater attraction, Verse COSI, has opened at the Columbus science museum located at 333 W. Broad St. Verse COSI uses augmented reality (AR) technology to immerse guests in ...

Despite most of the time calling on cars and their drivers to spin seemingly with no real purpose around an oval track, stock car racing is one of the most popular motorsports on the planet. One that, ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...