Windows Update can update drivers, sure, but BIOS/UEFI updates are another beast entirely. They patch critical security gaps and need to be checked manually.
Alienware's gaming laptops are getting Intel's Arrow Lake Refresh CPUs along with some 16-inch OLED Screens.
Auto SR upscales your games at the OS level, meaning no developer buy-in required. It's not perfect yet, but a free 30% boost is hard to argue with.