Rivian's share price has plunged about 85% since going public in 2021. Now, the EV maker is betting its future on a new vehicle: Rivian R2, a $45,000 midsize SUV. Founder and CEO, RJ Scaringe, gives ...

The EV-only automaker is banking on the most affordable option in the lineup to bolster its sales for 2026. EV industry faces sluggish sales, but some brands remain optimistic and proactive. Rivian's ...

There is significant anticipation for Rivian’s latest launch, and the brand is keen to further promote it by leveraging an iconic pop culture theme. Marketing is crucial for product differentiation, ...

Rivian has unveiled a prototype of its new electric SUV, the R2, which is expected to start around $45,000. The five-seat vehicle is slated for release in the first half of 2026 and will have an ...

After a string of high-profile crashes in the US and overseas, automakers are facing increased scrutiny over something as basic as door handle design. Once a simple mechanical feature, door handles ...

Rivian CEO RJ Scaringe posits that the success of the Tesla Model Y represents a huge opportunity for the 2026 Rivian R2. He argues that the current crop of electric compact SUVs all follow the Model ...

The 2026 Rivian R2, priced at roughly half the cost of an R1, is the brand’s make-or-break vehicle. Can a 300-plus-mile electric SUV pared down to meet an aggressive $45,000-ish opening price still ...

Rivian's R2 is key to getting the all-electric vehicle maker to profitability. The company has burned through billions of dollars on its path to profit, including $3 billion in the first three ...

Rivian is rushing its mid-sized 2026 R2 crossover SUV to production and has given YouTube car influencer Doug DeMuro a preview drive. In his video review, DeMuro recaps the R2’s specs, points out ...

OK, a quick summary. Founded way back in 2009 by RJ Scaringe, it managed to push through Covid and the chip crisis to launch the all-electric R1T pickup and R1S SUV to considerable acclaim in 2021, ...

Rivian announced that the highly anticipated R2 crossover will start deliveries in the first half of the year, and evidence points to a very specific date. The R2 has often been associated with Star ...

South Africans now need at least R2 846 per person per month to cover basic food and non-food needs, according to the latest national poverty lines released by Statistics South Africa, reflecting the ...