In the era of A.I. agents, many Silicon Valley programmers are now barely programming. Instead, what they’re doing is deeply, deeply weird.
Yoghurt to boost your brain. Gummies for your gut. Even milk powders to help you live longer. Functional foods are promising bigger claims than ever and riding a wave of a surging interest that has ...
Functional food is not just another trend. It’s a megatrend, permeating almost every category in the industry – from beverage to dairy, snacking to confectionery. The food and drink industry is racing ...
Not very, according to product intelligence business, Vypr: who recently surveyed everyday shoppers in the UK to understand what they think about functional beverages. It found that 35% of respondents ...