APR, a marketing production advisory, shares its story on how it implemented a strategic audit and mitigation plan that saved ...

Ubisoft reveals major new organizational changes with 5 new Creative Houses, with each group handling core franchises and ...

Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

The marketing playbook is changing. Check the 5 essential skills for 2026—from AI and data literacy to community ...

Hills Advertising - Sami Al Mufleh: "Renewing the partnership reflects our belief in the power of bold thinking, ...

This GEO strategy is about ensuring that your content is straightforward, trustworthy and easy for both AI and users to ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Luxury prices have climbed to new highs in the past few years. Will that change under the new crop of creative directors?

The highly-awarded creative will work with iconic brands including, Arm & Hammer, Klondike, and Golden Corral Matt O'Rourke ...

The idea of abstraction refers to the level of detail or generality in communication. It involves moving from broad, ...