As influencer and creator advertising has become the dominant growth channel for consumer brands, scrutiny is expected to be part of growth. When scrutiny begins, the outcome that matters most is ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

The first ever "Battle of the Brands" 11-on-11 tackle game between Heir Football Academy and Ford Sports Performance took place over the weekend. As far as talent, the game had one five-star, nine ...

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