Online video game Fortnite's live performances and Netflix's new ventures indicate that younger audiences' expectations of content are changing: They don't want to just watch, they want to ...

The major pharma company was pressing the board for answers. Medical representatives began reporting fewer opportunities to meet with HCPs, suspecting that competitors were collecting consent faster.

"You can't use up creativity. The more you use, the more you have." Those are the poet Maya Angelou's words, and I agree. More and more, though, it looks as if creativity in the marketing landscape ...