A+E Global Media has struck a new, multi-year deal with Nielsen that will give the company access to the firm's measurement ...

Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it ...

MS NOW, the progressive cable news channel formerly known as MSNBC, is making significant changes to its lineup of daytime and weekend programming ahead of this fall’s midterm election cycle. “Morning ...

Blockgraph, the platform that empowers advertisers to deliver results in the real-world, today announced the launch of its new custom targeting capabilities purpose-built to execute faster political ...

Overview Data science books help beginners clearly understand analytics, algorithms, and real-world industry applications.The ...

For more than a century, economists have tried to reduce economics to a series of mathematical equations and statistical ...

The University of Washington’s Certificate in Data Science is an 8-month, online, evening program designed for technical professionals and managers with program ...

Quantum computers could solve certain problems that would take traditional classical computers an impractically long time to solve. At the Japan Advanced Institute of Science and Technology (JAIST), ...

Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to ...

As part of the renewal, A+E Global Media will license new Nielsen services, including Nielsen National Respondent Level Data (NRLD), Nielsen Audience Builder (NAB) and the Data-Driven Linear API (DDL ...

Less than six months after taking on a new name, MS NOW is giving its lineup a fresh look. The network said on Wednesday it ...

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance.