Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

From “Bridgerton” to “Frankenstein,” Netflix is producing must-watch television series and major feature-length films on a regular basis. Do you hope to one day star in a hit series or movie? Now is ...

Expect to hear much more about the 2026 Netflix movies and TV shows, both before and after the start of the new year. With the streamer adding originals all the time, this list will only continue to ...

The streaming and entertainment industry just witnessed one of its most high-stakes megadeals ever, stunning industry observers. Not only is it historic in its size, but it is also predicted to ...