Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
Microsoft unveils agentic Copilot Cowork, a Microsoft 365 feature using Claude technology to execute workplace tasks and automate workflows.
A restaurant chain I work with recently invested six figures in AI tools to speed up their reporting. Within weeks, managers could pull sales data, labor reports and food cost summaries in seconds ...
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