Hailing from the Midlands of the United Kingdom; James Allen has been working in search since 2009. Specialising in technical SEO early in his career, he is an auditor who is capable of ascertaining ...

AI API calls are expensive. After our always-on bot burned through tokens, we found seven optimization levers that cut costs by 45-50% without sacrificing output quality.

Learn how vibe coding help you build custom PPC tools in minutes using simple AI prompts instead of traditional coding.

Having long ago seen the handwriting on the wall for the journalism profession with the debut of GenAI, I decided to just cut to the chase and build my replacement now.