Summary: It’s a common reflex: to hear a faint sound better, we squeeze our eyes shut. However, new research suggests this strategy actually backfires in noisy environments. By monitoring brain ...

Digital out of home (DOOH) screens provide the world with bold canvases for advertisers to delight audiences in in real life (IRL) across a myriad of environments.

As fast-paced cartoons dominate children’s screens, parents question whether shows like CoComelon are overstimulating young brains. Experts explain the concerns and share ways families can balance ...

Isaiah Kletenik, MD, and Julian Kutsche, of the Center for Brain Circuit Therapeutics within the Mass General Brigham Neuroscience Institute, are the senior and lead authors of a paper published in ...

Whether you are looking for an immersive virtual girlfriend experience, an untethered roleplay partner, or just an uncensored ...

About 300,000 years ago, an early human was foraging for food in an expanse of grassland. She spied a cluster of mushrooms poking out of dark soil, picked one of the brown caps, and examined its ...

The design of your bedroom does more than please the eye—it psychologically and physically influences how well you can relax ...

What Strobing Light Reveals About The Brain. Flashing light can do more than illuminate a room. Delivered at specific rhythms and viewed through closed eyelids, it can produce vivid visual ...

Researchers identify the fusiform imagery node as the brain's "imagination hub," explaining why strokes can cause the loss of visual mental imagery.

Ovid Therapeutics (NASDAQ:OVID) outlined new pipeline and financing updates alongside its fourth-quarter and full-year 2025 results, highlighting regulatory clearance in Australia for its KCC2 direct ...

Neuroimaging suggests that hearing voices in borderline personality disorder is tied to reduced gray matter in specific brain ...

Event highlights faculty studies on AI’s role in education, and AI-driven research in fields ranging from oncology to visual arts ...