The brand's 15 new videos are a masterclass in grabbing Gen Z's attention without sacrificing brand aesthetics.

Every year, Apple quietly drops a tiny update that somehow ends up running half the internet’s conversations: new emojis. Last time around, the standout was Face with Bags Under Eyes—basically the ...

Apple has just started a new @helloapple account on Instagram, joining its existing @apple account. Here are the details.

A new batch of emojis are coming to Apple products this spring with the new iOS 26.4 update, including one familiar — and ...

Three new MacBooks are available today, and dbrand has just launched a line of ‘1984’ skins to give your MacBook’s Apple logo a retro look.

Apple could make a big announcement on March 4 in New York City, after the company announced what it is calling a "special Apple event" for members of the media. Bloomberg's Mark Gurman has reported ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple just officially confirmed a "Special Experience" on March 4 that will take place ...

Katie is a UK-based news reporter and features writer. Officially, she is CNET's European correspondent, covering tech policy and Big Tech in the EU and UK. Unofficially, she serves as CNET's Taylor ...

Feb 11 (Reuters) - The U.S. Federal Trade Commission has raised concerns with Apple (AAPL.O), opens new tab about accusations that Apple News promotes news articles from left-wing news outlets and ...

With Apple reportedly redesigning the MacBook Pro, it’s time to bring back the beloved glowing Apple logo on the back of the laptop. Not only is it an iconic look, reviving a signature feature from ...

Apple is widely expected to mark the 20th anniversary of the iPhone in 2027 with a dramatic redesign, according to reports. The iPhone remains Apple’s most important product line, accounting for a ...

Apple and Google just made one of the most important artificial intelligence (AI) announcements of the year. Under a new multi-year collaboration, Apple will base the next generation of its Apple ...