The new mixed reality play uses AR glasses to make its story feel uniquely intimate. The new mixed reality play uses AR glasses to make its story feel uniquely intimate. is a reporter focusing on ...

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc. The company said the subsidiary will provide ...

First, let’s be clear about what augmented reality (AR) actually is, since the term has been bandied about for years, along with its kissing cousin, virtual reality (VR). AR is technology that ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...

Now, Shoei has just turned up with the GT-Air 3 Smart, the world’s first to feature fully integrated augmented reality. To do so, it partnered with the France's EyeLights – the same company that ...

If someone on your holiday list is dying to play Pokémon Go or Jurassic World Live on an augmented reality rig, glasses and headsets can be found costing as little as $64 or as high as $1,700, with ...

Smart Glasses Apple smart glasses have a secret weapon against Meta Ray-Bans — and it's Tim Cook's 'next big thing' Augmented Reality I’ve worn smart glasses for over 4 years — here’s the best AR and ...

Magic Leap and Google have recently unveiled a new prototype of Android XR smart glasses, equipped with Google’s Gemini AI. This significant leap in wearable technology could potentially be the most ...

Amazon’s new augmented reality glasses for delivery drivers are currently in testing. (Screenshot from Amazon video.) MILPITAS, Calif. — Amazon is bringing delivery details directly to drivers’ ...

Niantic is giving its cute AR cartoon companions a voice that will let them guide you around in the real world and point out interesting facts. The feature is being demo’d first in Snap Spectacles.

New York’s Metropolitan Museum of Art is currently home to a guerrilla art project featuring the work of 17 Native artists. The unsanctioned augmented reality exhibition, “Encoded,” was launched by ...

Rochester, Minn.-based Mayo Clinic and Cleveland Clinic have invested in a $24 million funding round for augmented reality startup MediView. The company, which was founded on intellectual property ...