Meta has rolled out global access to its AI business assistant in Ads Manager, alongside creative and targeting updates, as AI-driven ad performance continues to boost revenue growth. The company is ...

Meta Platforms is closing in on a $2 trillion valuation, with AI-powered advertising driving revenue gains and global market share growth. Analysts say sustaining 15–18% revenue and 20% EPS growth ...

AI's biggest players face their ultimate reality check; this earnings season will separate hype from real returns.

Digital measurement is less precise than it appears Algorithms optimise for platforms, not necessarily for your brand ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

The ad platforms will always tell you they are working. The question is whether you believe them, or whether you have your own data to push back.

After releasing its first major AI model in a year called Muse Spark, Meta now has to figure out how to turn it into a business.

Meta Platforms is making it easier for advertisers to implement tracking, reducing technical friction for teams running campaigns across platforms. What’s happening. Meta released an official Pixel ...

Meta has launched Muse Spark, its first major AI model in over a year and the first developed by Alexandr Wang’s new Meta Superintelligence Labs. Moving away from its traditional open-source roots, ...

Meta began cutting hundreds of jobs on Wednesday across Reality Labs, Facebook, recruiting, sales, and global operations, according to people familiar with the matter and LinkedIn posts from affected ...

Meta is updating its ad measurement framework, aiming to simplify attribution in what it calls a “social-first” advertising world. What’s happening. Meta is narrowing its definition of click-through ...

The upgraded platform enhances batch processing, API performance, and secure cloud automation for businesses worldwide. Removing file compatibility friction helps businesses move faster and operate ...