Mike McRoberts grew tired of the “clear logic errors” he saw football coaches constantly making. So he created a company to help them.

Co-founder Jessica Gelman previews some highlights of the 2026 conference and reflects on its 20-year anniversary.

During an intensive two-day seminar, Sports Management students examined governance frameworks, prompt literacy, and real-world applications shaping the future of professional sports operations.

A comprehensive game plan and strategic tactics are critical to winning soccer, but how much does a team's unpredictability ...

Jessica Gelman believes people are attracted to sports because it’s beyond the expectation of what most can do.

In an era where data reigns supreme, football analytics has become an indispensable tool for fans, analysts, and betting enthusiasts. With comprehensive statistics and historical records readily ...

Abstract: Analyzing performance in sports has become increasingly important for understanding the dynamics of the players, planning strategies for the team, and enhancing the game outcome. This ...

After months of what university president Luke Wood describes as "disruptive marketing,” Sacramento State has completed its yearslong goal of membership into the NCAA’s top football division, FBS. But ...

After 157 days, the 2025-26 NFL season is at an end. The Seahawks have the Lombardi Trophy. The Raiders have the No. 1 overall pick, and likely Fernando Mendoza. A staggering 10 teams have new head ...