77% of ChatGPT users say they use it as a search engine. Gen Z leads adoption, with 28% starting their searches in ChatGPT. Nearly one in four ChatGPT users surveyed prefer it over Google. Per a ...

Bing is giving websites their first look at how content performs in AI-generated answers. A new AI Performance dashboard shows citation counts, page-level data, and trend lines. "Grounding queries" ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent ...

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the ...