Moreover, relevant topics and suitable themes are effective in persuasive health communication outcomes, whereas the impact of diverse narrative techniques remains ambiguous. Conclusions: We recommend ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

India’s microdrama industry is moving decisively into the digital mainstream as major OTT and short-video platforms, including Zee5, Amazon MX Player and Hoichoi, scale up investments in ultra-short ...

New Delhi: Prime Video has onboarded Goldmines Play, the streaming service from Goldmines Telefilms, as an add-on subscription for viewers in India. The service offers a collection of Hindi-dubbed ...

Abstract: The purpose of the article discusses the consumption behaviour, influencing factors and personal factors of short video users through literature review, expert interviews and research ...