What to expect from a marketing analyst in 2026, how the market has changed, and what does AI have to do with it?

We’re in the middle of two concurrent revolutions that will reshape how companies compete for customers. One is about how consumers search for information. The other, just getting started, is about ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Hershey wants its 131-year-old, workhorse chocolate brand to work a little harder. The candy and snacks maker, whose portfolio also includes famous names like Reese’s and Twizzlers, has increased its ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Throughout my career in marketing communications, data and technology have continually reshaped how we work. Early on, as a generalist, I tackled a wide range of marketing tasks with little ability to ...

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

While browsing online, an user has multiple touchpoints before converting, which could lead to ever so longer and more complex journeys. All direct traffic is ignored and so 100% of the result goes to ...