The marketing measurement flywheel: A 4-step framework for proving impact

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.
Security Boulevard

SPIFFE vs. OAuth: Access Control for Nonhuman Identities

SPIFFE focuses on who a workload is. It issues cryptographic identities to services and workloads so they can prove their authenticity to each other without relying on stored secrets. OAuth focuses on ...

Nvidia Moves Beyond Chips With An Open-Source Platform For AI Agents

Nvidia's NemoClaw launch at GTC creates permanent chip demand—AI agents require far more compute than chatbots. Position now.
MarTech on MSN

How shaping AI buying can boost B2B CMO strategic influence

As AI increasingly evaluates vendors before buyers do, CMOs who control structured data, proof and category language can influence who makes the shortlist. The post How shaping AI buying can boost B2B ...

SSOJet Debuts AI-Native Enterprise SSO Platform Designed to Work Alongside Existing Auth Systems

AI-native platform adds enterprise SSO capabilities across 25+ identity providers to existing authentication infrastructure without migration. SAN FRANCISCO, CA, UNITED STATES, Ma ...
MarketWatch

AMD’s stock rockets as Meta deal serves as major validation point for investors

Shares of Advanced Micro Devices surged Tuesday morning after the chip maker struck a deal that helps validate the company’s position as a key artificial-intelligence player. Britney Nguyen is a tech ...
Morningstar

AMD's stock rockets as Meta deal serves as major validation point for investors

As Meta looks to diversify beyond Nvidia, it's making a big bet on AMD chips and acquiring a warrant to invest in the company AMD, led by Lisa Su, has a new deal with Meta. Shares of Advanced Micro ...
Seeking Alpha

Eminence Capital cuts stake in Advanced Micro Devices, Amazon, adds to Meta, Salesforce in Q4

Ricky Sandler's Eminence Capital reduced its position in Advanced Micro Devices (AMD) and Amazon.com (AMZN), and raised its stake in Meta Platforms (META) and Salesforce (CRM) during Q4. Eminence ...
The Hill

Landmark trial accusing social media companies of addicting children to their platforms begins

LOS ANGELES (AP) — The world’s biggest social media companies face several landmark trials this year that seek to hold them responsible for harms to children who use their platforms. Opening ...
The Economist

AI is not the only threat menacing big tech

THE BIGGEST worry in Silicon Valley is that the artificial-intelligence boom turns out to be a bubble. Yet beneath the surface, another risk looms. Digital advertising, which accounts for a large and ...
The Verge

Microsoft, Meta, and Amazon are paying up for ‘enterprise’ access to Wikipedia

The companies have joined Google as the latest members of the Wikimedia Enterprise program. The companies have joined Google as the latest members of the Wikimedia Enterprise program. is a news writer ...