Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.
Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.
Netflix, Inc. engages in providing entertainment services. It also offers activities for leisure time, entertainment video, video gaming, and other sources of entertainment. It operates through the ...
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