When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did ...

SMS analytics can tell you whether your messages are landing with your audience—whether they’re being opened, clicked on, and ...

Marketing teams today face a massive challenge. They need to produce more content than ever before to stay relevant. Between ...

Solutions by Text has integrated its FinText platform and messaging capabilities with Salesforce Marketing Cloud, allowing organizations that run on Salesforce to send compliant SMS, MMS, and RCS ...

Sunstone Digital Tech expands its digital marketing capabilities by delivering high-conversion text message marketing services that drive immediate engagement. “Text message marketing gives businesses ...

This article is sponsored by Intuit. You spent an hour crafting the perfect promotional email, complete with a compelling subject line, gorgeous design and a limited-time discount. But the offer ...

For Lily Grace Thome, it was love at first sight. It was the spring of her junior year at Auburn University, and Thome was trying to figure out what she wanted to do post-grad as a double major in PR ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

In 2025, King of Prussia, Pa.-based Universal Health Services sent more than 1 million text messages to patients to solicit Google reviews, which remain vital for health systems even in the era of AI ...

An exclusive GTA 6 marketing deal for PS5 is all but confirmed following comments from a well-known journalist and insider. Fans had been suspecting as much, considering the game won’t launch on PC ...

The state of Texas made waves earlier this year when it enacted S.B. 140, a bill which amended how its existing telemarketing law applies to text message marketing. Many businesses had concerns about ...