Julia Houston has had a rare mix of duties during her 13 years with Equifax—including chief transformation officer, chief strategy and marketing officer, and now chief legal officer.

Applebee’s is making major marketing shift this year — allocating more of its budget toward digital and social media channels than television for the first time.

Legacy brands often reach a crossroads. Their history builds trust, and it can also create inertia. In quick-service ...

By early 1986, seven years on from The Cure’s second single, he had good reason to revisit it. “Boys Don’t Cry” had failed to ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

A move from 135 to featherweight wasn't the cure-all for Patchy Mix, who was stopped for the first time and lost his third straight fight.

Google is rolling out a new UI designed to help non-technical users explore the insights of its MMM Meridian. - Issarawat Tattong for Getty Images Google wants to make it easier for marketers to tap ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Allison Herries, RDN, is a registered dietitian for a telehealth company. In her role, she provides nutrition education and counseling to help her clients set and reach their personal health goals.

Getting Texas A&M's No. 2-ranked 2027 class off to a sensational start was quarterback Jayce Johnson's commitment on Aug. 3, 2025. Since then, however, there have been some noteworthy staff changes, ...

Get traffic data and keyword intel on competitors instantly. Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build ...

WEIRS BEACH — The 39th annual Cash & Cans money and food drive for the holidays now through Wednesday, Dec. 12. The fundraiser, started by Mix 94.1 FM’s Fred Caruso in 1987, raises food and money for ...