Pentium and Scion weren't killed by bad strategy or weak launches. The most dangerous brand decisions aren't the obvious ones.

Developers are building AI agents modeled on the work of consultants. We asked a former McKinsey consultant to test it out.

OpenAI is developing a desktop application to bring together its popular ChatGPT chatbot, coding tool and web browser in an effort to keep users engaged in the face of fierce competition from rivals ...