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Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Unity AI will soon be able to create complete video games via natural language prompts. This is promised by Unity CEO Matthew Bromberg, according to the industry magazine Game Developer in an ...

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Recently, Alphabet’s Google unveiled Project Genie, an AI-powered tool that can build, explore, and remix interactive virtual worlds from text and images, sparking concerns about new competition for ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

Walmart has released a free, official commerce software development kit (SDK) for Unity developers to "seamlessly integrate Walmart products, or your own merchandise via the Walmart marketplace, ...

GameSpot may get a commission from retail offers. The creative director of Assassin's Creed Unity and Assassin's Creed Revelations, Alexandre Amancio, hasn't been shy about his belief that AAA game ...