Hardly a day goes by in CTV Ad Land without at least one mention of performance. Netflix entered the fray last week when it unveiled its conversion API, which is “designed to help advertisers prove ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

More than half of enterprises say their AI projects have fallen short. Here’s what tech leaders must do differently.

Abstract: Deep learning is a machine learning technique that has significantly improved results in many areas such as computer vision, speech recognition, machine translation, and biomedical imaging ...