Ansoff matrix - Wikipedia
The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian …
The Ansoff Matrix: A Powerful Tool for Business Strategy and ...
May 10, 2024 · Developed by applied mathematician and business manager H. Igor Ansoff in 1957, the Ansoff Matrix (also known as the Product/Market Expansion Grid) provides a structured approach for …
Ansoff Matrix Explained - SM Insight
Jun 16, 2025 · The Ansoff Matrix, also known as the Product-Market Expansion Grid, is a tool used to evaluate growth strategies. It was developed by H. Igor Ansoff [2], a Russian-American …
The Ansoff Model [Marketing strategy matrix] | Smart Insights
Aug 12, 2021 · What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the Ansoff Model helps marketers identify opportunities to grow revenue for a business through …
What Is The Ansoff Matrix: Definition, Steps & Examples
Igor Ansoff, a Russian-American mathematician and business manager, developed the Ansoff Matrix in his 1957 book Strategies for Diversification. His work laid the foundation for many modern strategic …
Ansoff Matrix explained plus example - Toolshero
Nov 10, 2025 · The Ansoff Matrix, developed by strategy professor Igor Ansoff, is used by organizations to gain insights in potential growth strategies.
What is the Ansoff Matrix? Overview and Examples ...
Feb 27, 2024 · The Ansoff Matrix is a strategic planning tool that helps businesses analyze and identify growth opportunities. It was developed by Russian-American mathematician and business manager …