Branding | American Marketing Association
Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach …
What Is Branding? Complete Guide for Marketers in 2025
Apr 23, 2025 · Discover what branding really means in 2025. Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty.
Content & Branding Archives
Nov 5, 2025 · Content & Branding is the “what” of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific …
The Ultimate Guide to Advertising 2025 | Types, Strategies & Tips
Apr 21, 2025 · Discover the latest advertising strategies, types, and trends for 2025. Learn how to boost your brand and maximize ROI with proven best practices.
15 Creative Marketing Campaign Ideas to Skyrocket Your Brand …
Dec 9, 2024 · We’re breaking down 15 creative campaign ideas designed to make your brand stand out. From viral challenges to unexpected collaborations, these strategies inspire, …
The Power of a Brand Name: Why It Matters
Jan 31, 2022 · An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death …
Hashtags in 2025. Do They Work? - American Marketing Association
Aug 19, 2024 · The role of hashtags in social media marketing is still a hot debate in 2025, and for good reason. The number of hashtags deemed effective has
The Marketer's Guide to Modernizing a Legacy Brand
Apr 11, 2022 · What if your company’s age-old logo and brand identity don’t reflect the breadth of products your company actually produces today? And most importantly, how can you as a …
The Best Advertisements of All Time: Top 19 Iconic Campaigns …
Dec 11, 2024 · The brand sponsored Felix Baumgartner’s record-breaking freefall from the stratosphere, which was streamed live to millions worldwide. The feat showcased Red Bull’s …
Want a 50% Lift in Brand Metrics? Optimize Campaigns by Pairing ...
Aug 14, 2025 · A Journal of Marketing study shows how combining traditional media, such as TV and outdoor ads, with digital channels, including Facebook and YouTube, can significantly …