The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

NRF represents the largest private-sector industry in the United States that contains over 3.8 million retail establishments, supporting more than 52 million employees.

Dec 22, 2025 · Planning for NRF 2026? Use this practical guide to navigate the expo map, sessions, tours, NRF app, and turn insights into execution.

NRF is excited to announce the AI Stage at NRF 2026: Retail’s Big Show. If you are seeking actionable insights for integrating AI, agentic AI and emerging technologies into your business …

4 days ago · As the busiest shopping season comes to a close, vendors across retail technology, marketing services and in-store innovation are already turning their attention to NRF 2026: …

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The National Retail Federation (NRF) is the world's largest retail trade association, with members including department store, specialty, discount, catalogue, Internet, and independent retailers, …

Together with our philanthropic arm, the NRF Foundation, we stand up for, celebrate, educate and inspire our industry. We’re retail’s greatest advocates, uniting an industry of leaders and …

Step into The Next Now at NRF 2026 with a free Expo Pass, exclusively for qualified retailers. Explore cutting-edge solutions, meet the innovators shaping the future of commerce, and …

Register for NRF 2026: Retail's Big Show. Learn about pricing and details for the All-Access Pass, Expo Pass and Retail Teams Pass.