The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

NRF represents the largest private-sector industry in the United States that contains over 3.8 million retail establishments, supporting more than 52 million employees.

NRF is excited to announce the AI Stage at NRF 2026: Retail’s Big Show. If you are seeking actionable insights for integrating AI, agentic AI and emerging technologies into your business strategies, these …

Dec 22, 2025 · Planning for NRF 2026? Use this practical guide to navigate the expo map, sessions, tours, NRF app, and turn insights into execution.

4 days ago · As the busiest shopping season comes to a close, vendors across retail technology, marketing services and in-store innovation are already turning their attention to NRF 2026: Retail’s …

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Together with our philanthropic arm, the NRF Foundation, we stand up for, celebrate, educate and inspire our industry. We’re retail’s greatest advocates, uniting an industry of leaders and boundary …

Step into The Next Now at NRF 2026 with a free Expo Pass, exclusively for qualified retailers. Explore cutting-edge solutions, meet the innovators shaping the future of commerce, and experience the …

The National Retail Federation (NRF) is the world's largest retail trade association, with members including department store, specialty, discount, catalogue, Internet, and independent retailers, chain …

This program is brought to you by NRF and STRATACACHE and takes place offsite at Chelsea Piers on January 10, 2026 (offsite). This full-day event focuses entirely on what’s widely considered the most …