Dec 11, 2025 · According to Starbucks, the siren (or mermaid) in their logo is meant to pay homage to the history of coffee-trading on the high seas—a symbolism that’s paralleled by the name “Starbuck,” …

Few symbols are as recognizable as the Starbucks siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted …

Apr 23, 2024 · Artist Terry Heckler designed the first Starbucks logo. Inspired by the myth of the siren in old marine books, Heckler aimed to evoke the allure and mystery of the sea and “the seafaring …

Jun 2, 2024 · In conclusion, the Starbucks Siren logo is not merely an emblem, but a representation of ancient mythology and legendary allure. Rooted in the captivating tales of the Siren, it evokes the …

In this article, we’ll do a deep dive into the mythology and branding psychology of the Starbucks siren, along with discussing the evolution of the logo’s leading lady from a saucy temptress to a mysterious …

The twin-tailed siren on the Starbucks logo is inspired partially by Greek mythology. In these stories, the siren was a mythological creature that lured sailors to death.

Feb 21, 2025 · Starbucks introduced its first logo in 1971, featuring a detailed mermaid surrounded by a ribbon that read “Starbucks Coffee, Tea, and Spices.” Over time, you’ll notice a significant shift in …

May 31, 2025 · Understanding the meaning of the Starbucks logo reveals a fascinating journey through maritime history, mythology, and strategic brand evolution. The story of how Starbucks got its name …

Aug 28, 2024 · Starbucks founders discovered the siren image in an old mythology book while planning their inaugural Seattle store in 1971. They wished for a logo reflecting maritime travel and coffee‘s …

Dec 11, 2023 · The siren in the Starbucks logo is derived from Greek mythology and represents a seductive and alluring figure. It embodies the essence of the Starbucks brand by enticing customers …