Hasselblad is a leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.

Hasselblad is a leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.

An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image …

X SYSTEM The highly compact X System enables portable medium format photography, combining uncompromising image quality, precision mechanics, and ergonomic design. The launch of the X …

The Hasselblad Natural Colour Solution (HNCS) optimises colours to appear authentically and naturally with smoother and more delicate transitions, perfectly restoring the colourful world as seen by the …

Blending form and function in its ergonomic design adopted from the award-winning first generation, the X1D II 50C continues to provide creatives with incredible Hasselblad image quality, with 16-bit RAW …

X2D II 100C's enhanced 100-megapixel medium format BSI CMOS sensor embodies Hasselblad's commitment to uncompromising image quality. With 16-bit colour depth delivering around 281 trillion …

Hasselblad is a leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.

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Since 1941, Hasselblad has been devoted to creating cameras that live up to our motto, “Create To Inspire.” And over 80 years, Hasselblad cameras have been there to capture some of the most …