Full Python Tutorial: Customer Lifetime Value & RFM Analysis using Machine Learning
1:43:53
YouTube🔥 Matt Dancho 🔥 (Business Science)
Full Python Tutorial: Customer Lifetime Value & RFM Analysis using Machine Learning
This is a full python tutorial where we analyze customer purchase behavior to predict their purchases over the next 90-days. This allows us to target customers to prevent churn and increase profitability. We use: - Pandas to create Recency-Frequency-Monetary (RFM) Features - Scikit-Learn XGBoost to create 2 predictive models (90-day spend ...
43.5K viewsJul 9, 2021
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